Marketing is about simple messages that stick
The hardest thing about writing marketing documents is trying to get the wording just right, just perfect. You want to get your message across, you want to let the reader know why your company is the one that beats all other competitors and that it is where their business, and their money, should go. But on top of that, you want to make sure that your message sticks with them so that when they are weighing up your options in future, they remember you over everybody else. But how?