Category Archives: Marketing

Original Stamp

Effective Watermarking

You’ve got a document that you and your staff have slaved away on for hours, making revisions, edits and numerous versions as back-ups, and now you’re ready to release it to the world. It could be an infographic, a report, a study  – whatever it is, it’s your work and you don’t want other people using it without your permission (especially if you’re intending to charge for it to be downloaded and used publicly).

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PDF on website

Get Maximum Performance from PDFs on your Website

You’ve built a site and you want to add a PDF or multiple PDF documents to aid user experience – maybe you want to add your brochures for easy download (and in a format they can’t then easily be edited), or a full version of your paper catalogue to save on sending copies through the post – whatever the reason, you don’t only want users to view them, you want search engines such as Google to be able to index them too! This way, you stand a chance of your PDF pages appearing in the search result pages for matching queries, and as such, an increased click through rate to those pages directly!

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Events in Computing History – September

September 2nd


Event: The first initial release of Google chrome web browser.

Interesting Facts:

  • Although it was released after Internet Explorer and Mozilla Firefox, Chrome is the most used web browser in the world, taking 39% of the market for usage.
  • Google Chrome is the only web browser with a built in language translator and able to convert up to 53 different languages.

Before chrome was released the chairman of Google (Eric Schmidt) was against the idea of a web browser as he considered the company too small to compete with the likes of Internet Explorer and Firefox and the idea was suspended for 6 years.

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Locking your PDFs ensures security and protection

5 Benefits Of Locking PDFS

PDFs are an important tool in the modern business world and if you haven’t invested in a PDF editor, you may be exposed to a number of risks. This software can save money, increase productivity but more importantly, it can also boost security. These are all important considerations for us at Iceni this is probably just the same in your office!


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PDFs can be used to promote your company all over the world

Using PDFs for Marketing


  • What sets you and your business apart from everybody else?
  • Why should people use your services rather than other companies doing the same thing?
  • How does your pricing compare to your competitors?
  • How are you going to let everybody know the answer to these questions? Marketing.


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Writing Documents With Messages That Stick

Marketing is about simple messages that stick

The hardest thing about writing marketing documents is trying to get the wording just right, just perfect. You want to get your message across, you want to let the reader know why your company is the one that beats all other competitors and that it is where their business, and their money, should go. But on top of that, you want to make sure that your message sticks with them so that when they are weighing up your options in future, they remember you over everybody else. But how?


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