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• Posted March 26, 2012, 1 p.m. - 12 years ago

Using PDFs for Marketing

 

• What sets you and your business apart from everybody else?
• Why should people use your services rather than other companies doing the same thing?
• How does your pricing compare to your competitors?

• How are you going to let everybody know the answer to these questions? Marketing.

 

What is one of the most important marketing tools at your disposal? The PDF.

Not convinced? Here are five ways that PDFs can overhaul your marketing strategy:
Coupons

 

Simple yet effective, you can create a coupon detailing a special offer and then send it around the world (or at least to your customer base!). Unlike traditional paper coupons, there is little cost to you as coupon holders will receive an electronic copy that they can print themselves should they choose to.

 

Links
When putting together your marketing PDF, be sure to include lots of links back to your website and to your email address so that the reader can quickly and easily find out more and get in touch with you.

 

Viral
Viral is the magic word in online marketing and represents an idea or some information spreading across the world via the internet; the electronic version of word of mouth. If you can create an interesting PDF that is rich with useful information, it could quickly spread over the internet and reach an audience you never thought you could. Remember, there will also be links in your PDF meaning that whoever is reading it will know where it has come from.

 

Different Shapes and Sizes
A major advantage of the digital age is the reduction in number of printed documents. Printing costs can sky rocket, especially when you want something that is a different size to the norm. With a PDF you can literally have just about any size that you want. PDFs can now be opened on smart phones so you could even create versions for mobile distribution.

 

Universal
The main advantage of PDF has always been that it is a universal format that can be viewed on almost any computer or device.
However, you must remember that you may need to edit your PDFs at some point. Maybe the offer on the coupon expires and needs updating? Or the links in your brochure need amending? It could be that mobile specifications change so you need to bring the dimensions of your catalogue in line. This is the aspect Iceni can help you with – we know all about PDF editing, so if you have any query don’t hesitate to contact us.

 

Photo: http://www.flickr.com/photos/donkeyhotey/5679642883/

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